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Social Media Manager / Content Creator

 Job Summary

The Social Media Manager/Content Creator is responsible for developing, executing, and managing digital content strategies that enhance the online presence of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role ensures brand consistency, drives audience engagement, and supports marketing, corporate communications, and investor-focused initiatives across all digital platforms.

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Key Responsibilities

Digital Strategy & Social Media Management

• Develop and implement tailored social media strategies across LinkedIn, Instagram, X, Facebook, YouTube, and other platforms relevant to the financial services industry.

• Manage daily operations of all corporate social media accounts.

• Create and maintain a social media calendar aligned with corporate activities, campaigns, and announcements.

• Monitor industry trends, social listening insights, and competitor activities.

Content Creation & Storytelling

• Create high-quality, engaging content including graphics, short videos, motion graphics, infographics, newsletters, and thought-leadership posts.

• Develop content that simplifies investment concepts, financial services, and corporate milestones for diverse audiences.

• Draft compelling copy for social posts, website updates, and digital campaigns.

• Ensure brand voice, tone, and messaging are consistent across all platforms.

Website & Digital Asset Management

• Support updates to the Group’s website and landing pages.

• Manage digital assets such as corporate photos, videos, brand templates, and media libraries.

• Collaborate with IT and Communications to ensure accuracy and timeliness of online information.

Analytics & Performance Reporting

• Track and analyze performance metrics (engagement, reach, impressions, conversions, website traffic, sentiment, etc.).

• Prepare weekly and monthly performance reports for the Head of Communications.

• Use data insights to optimize content, scheduling, and platform strategies.

Campaign Management

• Plan and execute targeted digital campaigns for product launches, investment updates, awards, events, and corporate announcements.

• Collaborate with Marketing and Business Development teams to drive brand awareness and lead-generation activities.

• Manage paid advertising campaigns when required.

Compliance & Reputation Management

• Ensure all digital content complies with regulatory standards in the investment and financial services industry.

• Monitor online mentions and sentiment to support reputation management efforts.

• Flag and escalate potential crisis or sensitive issues to the Communications team.

Collaboration & Support

• Work closely with Corporate Communications, Advisory, Asset Management, and Fundbox teams.

• Support internal communication initiatives through digital content creation.

• Coordinate with external vendors, designers, and influencers (where applicable).

Qualifications & Experience

• Bachelor’s degree in mass communication, Marketing, Digital Media, Journalism, or related field.

• 3-6 years of experience in social media management and content creation, preferably within investment, financial services, fintech, or corporate environment.

• Proven experience in digital content strategy, video editing, and graphic design.

• Proficiency in tools like Canva, Adobe Suite, CapCut, Figma, and social media analytics tools.

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Required Skills & Competencies

• Strong storytelling and copywriting abilities.

• Excellent understanding of social media algorithms and digital trends.

• Creative thinking with the ability to simplify complex financial concepts.

• Strong attention to detail and brand consistency.

• Ability to multitask and deliver high-quality content under tight deadlines.

• Data-driven mindset with strong analytical and reporting skills.

• Professionalism, discretion, and good judgment when handling corporate information

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